Ahmed Eltawil's Blog

There is hope for Windows RT

Posted on: July 1, 2013

Believe it or not, I think there is still hope for Windows RT to gain traction only if the following three critical points happens:

  1. Rebrand it to something else other than the incredibly confusing “Windows RT” name. Call it “Windows 8 Touch”, “Windows 8 Express”, “Windows 8 Tablet Edition” or simply “Windows 8” and rename the home edition to “Windows 8 Home”. Whatever the name is, it cannot be “Windows RT”.
  2. Remove Desktop. Yes, there is absolutely no use for it if the only thing it can run is Office in Windows RT. And since the Office suite is being developed as modern apps as we speak, it’s more reason for Desktop to be useless on Windows RT. File Explorer has been baked into Windows 8.1’s modern UI so that too is another nail in the Desktop coffin in Windows RT.
  3. Apps, and lots of popular apps. Without the top 10 apps that people know and expect on a tablet platform, there will be no reason for consumers to adopt Windows RT. Make sure those apps are in Windows Store.

That’s it. Consumers don’t need to know the technical definition of Windows RT to know what Windows RT is and what it enables them to do, hence rebranding it. Consumers don’t need to be confused with the presence of Desktop on a tablet when it’s mainly used for touch. And last, but no least, apps. Bring them, and buyers shall come.

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