Ahmed Eltawil's Blog

What’s New With Microsoft Zune?

Posted on: March 13, 2011

Ever since Microsoft shifted focus to Windows Phone 7 there has been nothing new in the Zune department. It’s like Microsoft completely switched all its resources and dedication to marketing and pushing the Windows Phone 7 platform, and I don’t blame them. Windows Phone 7 is the new kid in town when it comes to mobile operating systems and Microsoft needs to prove themselves to phone manufacturers and wireless carriers. But that doesn’t mean they should forget about Zune players completely.

There are still thousands (if not millions) of owners of the original Zune and Zune HD and I believe they would like to know “what’s next” when it comes to Zune. Microsoft seems to release an app in the Zune Marketplace not very often and it has to come from them and not from any third party developer which raises concerns on how will it continue to evolve and gain market share like that.

I believe Microsoft is trying to (and will) build an ecosystem that encompasses Zune players, Windows Phones and Windows 7. Doing so might take time and money to get there. All I am saying is that recently it feels like there is no one working in the Zune department and I am sure lots of people are interested in knowing where Zune sits in Microsoft’s roadmap.

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